The Innovations in Learning and Teaching team has developed a student personas reflection worksheet for faculty to use in consultation with our team during the course design process, or independently as a reflective practice to foster continuous improvement and regular assessment and adaptation of teaching strategies based on student needs.

About student personas

Why is a student persona important?

Student personas serve as fictional representations of your target audience and are based on real data such as demographics, learning behaviors, academic goals, challenges and common student interests. Personas help you understand the diverse needs, preferences, and behaviors of potential students. In the realm of course design, they play a crucial role in creating tailored learning experiences that resonate with your learners.

By developing detailed personas, you can gain insights into your students' motivations, challenges, and learning styles!

Enhancing Engagement, Accessibility, and Learning Outcomes

• Engagement: Student personas enable course designers to craft content that is relevant and engaging to different learner profiles. By understanding the interests and preferences of each persona, instructors can incorporate interactive elements, real-world examples, and varied media formats to capture their attention and sustain their interest throughout the course.
• Accessibility: Designing with student personas in mind promotes accessibility by considering the diverse needs of learners. For instance, personas may include individuals with visual impairments, auditory learners, or those with different levels of technological proficiency. By addressing these varied requirements upfront, instructors can ensure that course materials are accessible to all students, regardless of their backgrounds or abilities.
• Learning Outcomes: Tailoring course content to student personas enhances learning outcomes by aligning instructional strategies with individual learning needs. By identifying the specific challenges and learning preferences of different personas, instructors can adjust their teaching methods, assessments, and feedback mechanisms to maximize student success. This personalized approach fosters a deeper understanding of the material and promotes long-term retention of knowledge.

Student Learning Needs

Understanding student learning needs is central to the development of effective personas. These needs encompass a wide range of factors, including:

• Learning Preferences: Some students may prefer visual learning materials, while others may excel with auditory or kinesthetic approaches.
• Technical Proficiency: Students may vary in their familiarity with online learning platforms, requiring different levels of guidance and support.
• Motivations: Understanding what drives students to enroll in a course can help instructors tailor content to align with their goals and aspirations.
• Challenges: Identifying common obstacles that students encounter allows instructors to proactively address these issues and provide relevant resources and support.

‣

Example student persona

Name: Sarah

Background:

Age: 27

Occupation: Part-time retail worker

Education: Bachelor's degree in Sociology

Characteristics:

Learning Preferences: Sarah learns best through hands-on activities and real-world examples. She enjoys group discussions and interactive learning experiences.

Technical Proficiency: While Sarah is comfortable using basic computer applications and social media, she may struggle with navigating complex online platforms and software.

Motivations: Sarah is passionate about social justice issues and is eager to explore different theoretical perspectives to understand and address systemic inequalities.

Challenges: Sarah faces financial constraints and time constraints due to her part-time job and family responsibilities. She may also experience imposter syndrome and self-doubt in academic settings.

Goals: Pursue a career in social work to advocate for marginalized communities and promote social justice.

Learning Needs:

Learning Preferences: Sarah benefits from a variety of instructional materials and activities that cater to different learning styles, such as hands-on exercises, group discussions, and multimedia presentations.

Imagine a diverse classroom where some students eagerly engage with visual aids, while others prefer hands-on activities or auditory explanations. By recognizing these varied learning preferences, instructors can incorporate a range of teaching methods to cater to the needs of all students. ☑︎ Offer a mix of instructional materials such as lecture slides, videos, interactive simulations, and group discussions to accommodate different learning preferences. Provide opportunities for students to choose activities or assignments that align with their preferred learning modality.

Technical Proficiency: Sarah requires clear instructions and ongoing technical support to navigate online learning platforms effectively. Access to tutorials, troubleshooting guides, and responsive technical assistance is essential.

Consider a scenario where a student struggles to navigate the online learning platform due to limited technological proficiency. Providing clear instructions, tutorials, and technical support can help bridge this gap, ensuring that all students can access and engage with course materials effectively. ☑︎ Offer introductory sessions or video tutorials on how to navigate the online platform, submit assignments, and participate in discussions. Provide ongoing technical support through email, discussion forums, or virtual office hours to address any issues or concerns students may encounter.

Motivations: Sarah seeks course content that aligns with her passion for social justice and offers opportunities for critical reflection and application to real-world issues. She thrives in environments that encourage active engagement and meaningful dialogue.

Picture a student who is passionate about social justice issues and enrolls in a course to gain insights into how different theoretical perspectives address these issues. By aligning course content with the student's motivations and interests, instructors can foster deeper engagement and commitment to learning. ☑︎ Incorporate real-world examples, case studies, or current events that relate to students' interests and career aspirations. Encourage students to explore topics that resonate with their passions through research projects, class presentations, or reflective assignments.

Challenges: Sarah requires flexibility in assignment deadlines and compassionate support to overcome financial constraints and manage her multiple responsibilities. Access to resources such as textbook scholarships, flexible scheduling options, and referrals to counseling services can help address her challenges.

Visualize a student who faces financial constraints or time constraints due to work or family responsibilities. Offering flexible deadlines, alternative assessment options, or access to financial resources can help alleviate these challenges, enabling students to focus on their learning journey without undue stress or barriers. ☑︎ Provide flexibility in assignment deadlines or exam schedules to accommodate students' diverse schedules and commitments. Offer additional resources such as textbook scholarships, open educational resources, or referrals to support services for students facing financial hardship or other personal challenges.

How Sarah’s Persona helps drive design:

• Learning Preferences: The variety of instructional materials and activities offered by instructors align with Sarah's preference for hands-on learning and interactive experiences, enhancing her engagement and understanding of course content.
• Technical Proficiency: Clear instructions, tutorials, and technical support provided by instructors enable Sarah to navigate online platforms with confidence, reducing barriers to accessing course materials and participating in online discussions.
• Motivations: Course content that reflects Sarah's passion for social justice and offers opportunities for critical reflection resonates with her interests, motivating her to actively participate in class discussions and apply theoretical concepts to real-world contexts.
• Challenges: Flexible assignment deadlines and access to support services address Sarah's financial constraints and time constraints, enabling her to focus on her studies and pursue her academic goals without undue stress or obstacles.

By considering Sarah's unique characteristics, preferences, and challenges, instructors can design courses that cater to her needs and promote her academic success and personal growth.

Instructions to access the worksheet

The worksheet was developed using Adobe Express and does not require a paid account to access. A free account on Adobe Express is sufficient.

1. Follow the steps here to login or create an account.
2. Return to this page and use this link to open the worksheet.
3. Select the blue “Remix” button in the top right corner.

4. Once the worksheet opens, click in to any of the editable text boxes to enter your text. Some items on the worksheet are locked from editing to maintain the structure and style of the worksheet. Use the text panel on the left to change font style, size, and more.

Learn how to use the Text panel in Adobe Express →

Learn how to upload images to Adobe Express →

5. When you’re finished editing, you can either download a file or share a view-only link.

Download a file

Select the gray “Download” button in the top right corner, pick the file format you want, then select the blue “Download” button.

Share a view-only link

1. Select the blue “Share” button in the top right corner, and select “View only link” under the Post section.

2. Select the blue “Create link” button.

3. The link will appear next to a blue “Copy Link” button. Copy the link and distribute to those who you want to view the worksheet.

• If you want to remove access to the worksheet by link, use the gray “Delete link” button.
• If you make changes to the worksheet after generating a link, you need select the blue “Update link” button to sync your changes, so those with the link can see the most up-to-date version.